Die Schnapsdrossel -
Brand Identity

2020, Vienna

Die Schnapsdrossel is an Edelbrand (Schnaps) brand created by two friends. The identity reflects their appreciation for the traditions in the industry while also aiming to excite young adults for this spirit - whose advocates are an aging audience. Inspired by the lighthearted name, this identity features imperfect typography and humorous illustrations. The style also highlights the handcrafted aspect of the distillation process.

Schnapsdrossel brand identity - logo - by Magdalena Weiss
Schnapsdrossel brand identity - illustration - by Magdalena Weiss
Schnapsdrossel brand identity - color palette - by Magdalena Weiss
Die Schnapsdrossel Brand Identity (Logo) by Magdalena Weiss
Schnapsdrossel brand identity - handmade typography - by Magdalena Weiss

Die Schnapsdrossel -
Brand Identity

2020, Vienna

Die Schnapsdrossel is an Edelbrand (Schnaps) brand created by two friends. The identity reflects their appreciation for the traditions in the industry while also aiming to excite young adults for this spirit - whose advocates are an aging audience. Inspired by the lighthearted name, this identity features imperfect typography and humorous illustrations. The style also highlights the handcrafted aspect of the distillation process.

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