Ebb&Flow Keg -
Brand Identity

2020 / Frankfurt

Ebb&Flow Keg is a start-up from Frankfurt that distributes wine and craft beverages in kegs - their aim is to initiate and support a sustainable beverage culture in Europe. I was inspired by the name of the company - ebb&flow (which also represents their circular keg system) - to bring movement into the logo. I created a pattern as a central element of the brand, featuring imperfect, organic, illustrations and a soft color scheme reflecting the silver blue kegs. See the website I designed for them here.

Ebb&Flow Keg - Brand Identity (Logo) by Magdalena Weiss
Ebb & Flow Keg wine in a keg, logo by Magdalena Weiss
Photographs / Media credit: Ebb & Flow Keg
Ebb & Flow Keg wine in a keg, logo by Magdalena Weiss
Photographs / Media credit: Ebb & Flow Keg
Ebb&Flow Keg - Brand Identity (Logo) by Magdalena Weiss
Ebb&Flow Keg - Brand Identity (Logo) by Magdalena Weiss
Ebb&Flow Keg - Brand Identity (Color Palette) by Magdalena Weiss
Ebb&Flow Keg - Icons and Illustrations by Magdalena Weiss
Ebb&Flow Keg - Icons and Illustrations by Magdalena Weiss
Ebb&Flow Keg - Brand Identity (Logo and Pattern) by Magdalena Weiss
Ebb&Flow Keg - Brand Identity (Logo and Pattern) by Magdalena Weiss

Ebb&Flow Keg -
Brand Identity

2020 / Frankfurt

Ebb&Flow Keg is a start-up from Frankfurt that distributes wine and craft beverages in kegs - their aim is to initiate and support a sustainable beverage culture in Europe. I was inspired by the name of the company - ebb&flow (which also represents their circular keg system) - to bring movement into the logo. I created a pattern as a central element of the brand, featuring imperfect, organic, illustrations and a soft color scheme reflecting the silver blue kegs. See the website I designed for them here.

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