Ramazzotti Aperitivo Rosato -
Packaging Design

2018, Milan

This design is based on the concept of celebrating female friendships, since the target audience for this new mixer by Ramazzotti is women. I was inspired by a painting by Gustav Klimt, 'The Women Friends'. The vibrant illustrations celebrate femininity, friendship and, of course, the ingredients of the Aperitivo Rosato. A key element of the design is the illustrated recipe on the back of the box, which is a helpful guide on how best to mix this new drink.

Ramazzotti Aperitivo Rosato Packaging Design (Illustration Detail) by Magdalena Weiss
Ramazzotti Aperitivo Rosato Packaging Design (Process) by Magdalena Weiss
Ramazzotti Aperitivo Rosato Packaging Design - Illustrations by Magdalena Weiss
Ramazzotti Aperitivo Rosato Packaging Design by Magdalena Weiss

Ramazzotti Aperitivo Rosato -
Packaging Design

2018, Milan

This design is based on the concept of celebrating female friendships, since the target audience for this new mixer by Ramazzotti is women. I was inspired by a painting by Gustav Klimt, 'The Women Friends'. The vibrant illustrations celebrate femininity, friendship and, of course, the ingredients of the Aperitivo Rosato. A key element of the design is the illustrated recipe on the back of the box, which is a helpful guide on how best to mix this new drink.

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